Emily Carter
Founder & Managing Broker
Founder. Leads the brokerage and personally handles a small number of signature residences.
With HomeLuxe since 2014 · English, Spanish
About us
A small firm, on purpose
HomeLuxe Realty has stayed at five advisors for eleven years. Not because we could not grow — because the moment a client becomes a number, the advice stops being worth anything.
Our story
It started with a bad showing
In 2013 our founder took a family to see a house in Coral Gables that she knew carried an unpermitted addition and a pending special assessment. She had been told to show it anyway. She showed it, said nothing, and watched them fall in love with it. Then she went home and could not sleep.
She told them the following morning. They did not buy it. They also did not speak to that brokerage again — but they did call her a year later, when she had opened HomeLuxe Realty, and she found them a home in four weeks.
That is the entire origin of this firm, and it remains the only rule that really matters here: if we know something about a property, the client knows it too, before they commit rather than after.
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Years of Experience
Advising across US markets since 2014
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Homes Sold
Across residential and commercial
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Clients Served
Families, investors and relocating buyers
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Prime Neighborhoods
From Brickell to Beverly Hills
Mission
Make the largest purchase of someone’s life the least frightening one.
Most people buy a home two or three times in their lives, against professionals who do it daily. We exist to close that gap — with written information, honest pricing and an advisor who takes the call.
Vision
A housing market where nobody has to take anything on trust.
Clean title, published fees, real photographs and defensible valuations as the standard rather than the exception. We are one small brokerage, but we would rather be the version of the market we want to see.
Values
Four things we do not compromise on
Honesty first
We tell you which property not to buy, including when it is one of ours. It costs us the occasional sale and earns us the next five.
Everything in writing
Prices, fees, defects, pros and cons. If we said it, you can read it back later.
Do the boring work
Title commitments, permit history, HOA reserve studies. The unglamorous part is where clients actually get protected.
Stay small
Five advisors, eight neighborhoods. We turn work away rather than become the kind of brokerage we left.
Our agents
Five people, and you will know all of them
Every client gets one named agent. These are the five, and their direct lines are on every property they handle.
Daniel Whitfield
Head of Residential Sales
Brickell, Coral Gables and Beverly Hills. Family buyers and move-up buyers.
With HomeLuxe since 2015 · English, Spanish
Marcus Bennett
Head of Investment & Land
Yield modeling, lot due diligence and the North Texas growth corridor.
With HomeLuxe since 2016 · English
Priya Raman
Director of Transactions & Title
Title review, disclosures, HOA estoppels and closings for clients buying from out of state.
With HomeLuxe since 2017 · English, Hindi
Sofia Alvarez
Senior Advisor — Leasing & Property Management
Rentals, corporate relocation and managing property for owners who live elsewhere.
With HomeLuxe since 2018 · English, Spanish
Milestones
Eleven years, briefly
2014
HomeLuxe Realty founded
Emily Carter leaves a large national brokerage and opens a two-desk office on Brickell Avenue.
2017
Transactions desk established
Priya Raman joins to bring title review and closing coordination fully in-house.
2019
Management division
We begin managing property for owners living out of state — now a third of our work.
2022
Land & investment desk
Marcus Bennett builds the North Texas and growth-corridor practice.
2026
500 closed sales
Still five advisors, still eight neighborhoods, still no call center.
Credentials
The paperwork behind the promises
Licensed & REALTOR® member
Licensed Florida real estate brokerage and a member of the National Association of REALTORS® since 2015.
In-house transactions desk
Title review and closing coordination handled by our own team, not outsourced.
Published fee schedule
Every commission and charge listed publicly on our Services page.
Clients
In their words
We had been looking on our own for eight months and were getting nowhere. HomeLuxe sent us six homes, we toured four, and we bought the third one. What I remember most is that they told us honestly which two we should not buy.
Sarah Mitchell
Homeowner — Coral Gables, FL
Next step
Come and test us on something
Bring us a property you are considering — from any brokerage — and ask what we think of it. The answer is free, and it tells you more about us than this page can.
